The Interactive Advertising Bureau (IAB) held their prestigious Bookmarks Awards on the 16th of March 2017. Although I couldn’t be there in person, I got the good news via Twitter not long after the win was announced.
Here’s the Tweet:
— IAB South Africa (@iab_sa) March 16, 2017
What’s the Award for?
My company entered into a number of categories, but we managed to take home a Gold Craft Award for Excellence in Organic Search Marketing. The award entry focused on myself as a Search Strategist for the company, as well as our Digital Strategy Director for his contribution.
As part of my daily work I designed and implemented much of the strategies that lead to these results. In addition to the strategic work, I took ownership of internal training, coaching 16 members of the Rogerwilco team through their Google Analytics certifications, including members of the Client Services, Content, and Social Media teams.
What I Learnt
This was my third set of award entries as part of the SEO team at Rogerwilco, and after scooping a few Bronze and Silvers over the last couple of years, it felt great to finally get GOLD at the Bookmarks. It’s been an awesome journey to this point; starting out in 2014, and over time honing my skills to a point where I’m able to accept this award with confidence in the work I’ve done and the results I’ve produced.
But that’s what I really take from this: As long as the results show. For your company, for your clients, and for yourself. That’s what matters, and that’s where my focus has always been; on results. No matter how you approach a task or campaign, be sure to always think about the end result and what you can learn from the experience.
The following factors were highlighted for the award entry, across all clients we work with:
- Individual Impact on the company’s operations
- Average Traffic Growth
- Growth in Revenue
- Awards to Date
- Quoted Testimonials from clients
In addition to the Gold win, we also received a Bronze and Silver for our WOLF tool, while another campaign I designed for Triumph picked up a Bronze as well.
If you want to talk business, or just want to say hi, feel free to contact me today.