Chameleon Native Advertising

Native Advertising has a Branding Problem

A huge debate about native advertising has been raging in the media and tech industries for some time. What is native advertising anyway? Well it’s advertising that integrates high-quality (ad) …

unorganised jelly beans

Great Ideas Don’t Always Look Good

This may be a bold statement, but I don’t think that great, creative ideas have ever depended extensively on syntax, the structure of language. Yes, the structure used to communicate …