Tiger Brands

My agency had been selected by the Tiger Brands home and personal care division as the lead digital agency . The goal was to define a high quality digital strategy for their brand portfolio, build a multi-site platform and execute a tactical marketing initiative to engage customers and drive sales.

While I wasn’t in many of the strategic meetings, my role for this project was mostly with deployment of the broader SEO campaign on a number of their home and personal care standalone brand sites.

This project has given me some solid experience in working with FMCG products, as well as with more traditional approaches to marketing and the study of consumer behaviour and insights.