Triumph Underwear

Update: Since I left Rogerwilco (where I was managing this client), Triumph has changed their structure and now has one global site which does not reflect in the same way as when I was working on their SEO campaign.

I was once again lead for the SEO and Content strategy for Triumph, and designed methodical yet creative campaigns to help this South African online lingerie store outrank a number of industry leaders on a range of underwear terms.

The goal here was to use the data to see what audiences wanted, and ensure that those results were served to them effectively in SERPs. Additionally, some creative optimisation ensured a visually interesting experience for searchers, so much so that I picked up a Silver Assegai Award, and a Bronze Bookmarks Award in 2017 for this campaign.