I had taken lead on the SEO and content strategy for HomeChoice for roughly the last year. When considering an e-Commerce website like HomeChoice, it’s important to consider the end goal: increasing conversions. Increasing traffic is important to this goal as well, but the idea was to focus not only on the quantity of traffic, but the quality of traffic to the site.
By combining tried and tested SEO methods, with a new approach to content marketing that considers LSI, we were able to not only increase traffic on a month-to-month and year-on-year basis, but also ensure that there was a significant growth in revenue as well.
An important part of this campaign was understanding the audience making use of the site. By analyzing data, extracting insights, and adjusting the campaign accordingly, I was able to ensure a flexible campaign that produced results.